Dr. Erik Henrikson – From idea to design, the lifecycle of creating great products, Why the culture of a company is so important and how it can foster amazing innovation, Is AI going to revolutionize the golf industry and what may help or hinder that?

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​Dr. Erik Henrikson (T: @Ehenrik, IG: @e_henrikson) has possibly the best job in golf as the Director of Golf Science for PING Golf (T: @PingTour , IG: @pingtour, FB: @PINGGolfFans, YT: @PING). If that wasn’t enough, he is also a Board Member for Golf Science. Not only does he get to use his educational background in engineering, he has a B.S., Mechanical Engineering and a M.S.E., PhD., in Aerospace Engineering from Arizona State University, but he also gets to scratch his curiosity itch in the innovative and creative culture at PING Golf. He began as a research engineer and has since moved into fitting and innovation, fitting science, and testing. One of a number of very bright minds at PING Golf, it’s no wonder they are doing some amazing things in the industry and so many golfers, from tour pros to weekend warriors love playing their products.

​This episode of the Golf 360 Podcast is brought to you by Affinity Wealth Management Group. We all work exceptionally hard for our money and none of us can afford to let that fall into the dark abyss of the big box financial service firms with their Jack of all Trades and master of none mantra, which basically means you become a number within a cookie cutter model which is often accompanied by massive fees. Your future deserves more than average returns. At affinity wealth management they ensure that your financial goals receive highly individualized tailored, attention from experts, who are in the industry to be great and not average. As a client of Affinity Wealth you will receive a customized solution to your customize life. Keeping in mind your families financial situation, values and risk tolerance. Contact them today at 248-840-3863 or www.affinitywealthmg.com ​

This podcast is brought to you in part by Old South Golf Links. A short ride across the bridge from Hilton Head Island is one of the areas finest golf courses, and a hidden treasure. Set up on towering pines and ancient oaks with sweeping marsh vistas truly makes Old South Golf Links a one-of-a-kind golfing experience. The Clyde Johnston design was named one of the Top 10 New Public Courses when it opened, it also takes full advantage of the natural beauty of the Low Country. Old South is also a fun and unique challenge for golfers of every level and a favorite of both locals and visitors. The finishing stretch has some of the most scenic and toughest holes in the area. The par four 16th is classic target golf with fairway placement off the tee crucial to success. Tidal marshland’s the length of #17 and prevailing winds determine club selection and scoring. Whether its your first time here or you’re a regular you will be treated and feel like family. From the bag drop to check-in at the fully stocked pro shop with both men’s and women’s apparel to breakfast or lunch before or after your round the staff is ready to help you. Experience for yourself why Old South is one of the premiere golf courses in the Hilton Head area and why it will quickly become a favorite of yours too. Visit them in person or online at www.oldsouthgolf.com  or call the pro shop at 843-785-5353.
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More Amazing Guests on the Golf 360 Podcast

​Episode #099
Ismail Benhayoun –How AI is changing golf and the world around us for the better, Why using data to drive golf club and shaft design is a wonderful thing, and What is his and Altair’s role in that process? 

​Episode #097
Ricky Stanzi – What is GOATA and why should you care? The path that lead him from pain and unanswered questions to GOATA and a pain free active lifestyle, How GOATA has evolved from its inception to today and how the message but not the principles, have changed.

​Episode #095
Notah Begay III – Excited to play the PGA Tour Champions, What he’s learned most transitioning from a PGA Tour member to being an on-course analyst, and The changes he’s seen in the PGA Tour from decades ago to now.