Jason Hiland – What it’s like starting, managing, and growing an OEM in the golf industry, The direct-to-consumer model and why it’s the future of business, What Sub70 does, that sets them apart from other companies in the business. BONUS: the complete design process of a golf club from start to finish – from idea, to concept, design, manufacturing, build, tweaking and finished product.
James 'Bubba' Kroeger: Selecting the correct golf ball, the Foot Joy brand, and the best job in golf.
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"The number one thing we're doing is trying to educate golfers on the fact that 65% of all golfers are in the wrong size shoe." - James 'Bubba' Kroeger - Manager Foot Joy Field Marketing
This is one of the coolest interviews I’ve done, and it is with my good friend, James ‘Bubba’ Kroeger. One of the reasons this is so cool is because Bubba has had arguably two of the best jobs you could ever want in the golf business. His first one was in Titleist golf ball R&D where he would go up and down the East Coast, gather a lot of research on Titleist golf balls with amateurs, club pros, and tour pros, take that back to the engineers at Titleist so they would know what needed to be modified to optimize a golf ball; dimple depth, dimple pattern, outer core material and so on. He was also a club fitter for Titleist where he got to work with and fit some of the top amateur’s in the game, Titleist staff club pros and Titleist PGA Touring staff pros at the Titleist home facility in Massachusetts. From there he went on to become Manager of Foot Field Marketing, where he is primarily focused on managing Foot Joy’s amateur promotions program at the same time overseeing Foot Joys infield fitting and consumer marketing initiatives. That may sound like a lot of big words, but it really means he is the Foot Joy Amateur Rep. In this position he goes to a lot of the top amateur golf tournaments, and junior tournament’s around the country, and works with some kids who really like playing the Foot Joy and Titleist products. Today’s interview is packed with a lot of information on golf balls, club fitting, amateur golf and if by the end of this interview you don’t think that Bubba is one of the best guys in the game and has had some of the best jobs in the game, than you might have listened to the wrong interview.
Connect with Bubba on Linkedin HERE
For more on the Titleist story and how they got started in golf balls CLICK HERE
Golf 360 came about from a theory I wrote a decade ago called The Golf Paradigm. This theory was in the process of becoming a master’s thesis and book until life got in the way and time didn't allow it. It is something I came up with after spending over 30 years in golf. During that time, I was fortunate enough to have met, become friends with or worked with some exceptional people. Some of them were within the industry while others were outside of it but they all had phenomenal information that helped me improve as a player, a coach and a person. Whether it was a world-renowned coach, genius club fitter or engineer, ground breaking health professional or therapist, fantastic mental coach or psychologist or someone that understood how to utilize all of these to the benefit of the whole, they are some amazing people. There were also many others, all highly accomplished and from various fields; the business world, other professional athletes, and many more that were kind enough to pass along the knowledge they had acquired over a lifetime of work. Not only did their input help me as a touring professional, it also helped me in life and with my current teaching position with the The Golf Paradigm Academy. I wanted to take my good fortune of having access to so many people and bring that to you so you could apply it to your own game and life. With such a wide array of people I thought why not call it 'Golf 360'
The common denominator with all of the guests is they have two things in common 1) they were very highly accomplished and exceptional in their field and 2) they were more than willing to share their knowledge, experiences and pearls of wisdom with me and many others who were more than willing to learn and improve themselves in their games, business or life.
I hope you enjoy listening to each of the guests and can utilize the information they pass along; whether its a story, an experience or fascinating information so you can continue to improve your game and life.
This podcast is brought to you in part by Old South Golf Links. A short ride across the bridge from Hilton Head Island is one of the areas finest golf courses, and a hidden treasure. Set up on towering pines and ancient oaks with sweeping marsh vistas truly makes Old South Golf Links a one-of-a-kind golfing experience. The Clyde Johnston design was named one of the Top 10 New Public Courses when it opened, it also takes full advantage of the natural beauty of the Low Country. Old South is also a fun and unique challenge for golfers of every level and a favorite of both locals and visitors. The finishing stretch has some of the most scenic and toughest holes in the area. The par four 16th is classic target golf with fairway placement off the tee crucial to success. Tidal marshland’s the length of #17 and prevailing winds determine club selection and scoring. Whether its your first time here or you’re a regular you will be treated and feel like family. From the bag drop to check-in at the fully stocked pro shop with both men’s and women’s apparel to breakfast or lunch before or after your round the staff is ready to help you. Experience for yourself why Old South is one of the premiere golf courses in the Hilton Head area and why it will quickly become a favorite of yours too. Visit them in person or online at www.oldsouthgolf.com or call the pro shop at 843-785-5353.
This podcast is brought to you in part by Just Thrive Probiotic. You maybe surprised to learn that your digestive system is the key to creating and maintaining the quality of your physical, mental and emotional health - it's one of the body's most essential systems. That's why the majority of nutritionists today highly recommend probiotics as an indispensable nutritional supplement. As a discriminating consumer, you've probably been searching for a probiotic that is proven, potent and effective. You've found it! Just Thrive is your best choice for maintaining a healthy lifestyle. Just Thrive probiotic captures the power of hundreds of thousands of years of nature's design with a specialized Bacillus strain formulation that guarantees survivability through the stomach and upper digestive system, supports optimal gut health, digestive health, immune health and delivers antioxidants. great for adults, kids...the whole family. Use promo code: golf360 at thriveprobiotic.com for 10% off your order.
Any questions, feedback or insight from this episode? What did you learn most and what did you like best? What should be added for future episodes? Please post your answer in the 'Comments' below:
During this discussion you will learn more about:
How he got the name 'Bubba'
Playing baseball, basketball, football...and golf
Walking on at Indiana University
Playing the mini's
How working at Titleist came about
Mentors; Mike Bender, Ty Krieger, and Zach Johnson and what he learned from them
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